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Pandora is a music application that allows you to create playlists and Internet radio stations based on your preferences. Based on the music played in the application and marked as liked by the user, the algorithm selects similar songs for different specific features.
Pandora - music from the algorithm
When playing each song, the listener can mark it as liked or not. The information collected in this way by the application is used to better match the music played to the person's taste, and therefore the more often Pandora is used, the more likely it is that the proposed songs will suit the user. Personalized recommendation and playback services allow the user to feel like an internet radio creator who only plays music that suits his taste. At the same time, thanks to the algorithm of choosing songs suited to the music genre, he can get to know new artists and previously unknown songs from his own area of musical interests.
The application's recommendations are based on hundreds of characteristics of individual songs, indicated in the mathematical algorithm, created within the so-called Music Genome Project, which analyzes and groups music depending on many elements, such as tempo, melody or gender of the artist.
Pandora Plus and Premium
Pandora is an application that works on the basis of the so-called "Freemium." This means that the basic functions are free, and you have to pay for additional ones. In the free version, the possibilities are limited, and there are also advertisements. The application offers various paid versions - Pandora Plus, Pandora Premium, as well as Pandora Family. Pandora Plus from the basic version differs mainly from the lack of advertisements and allows the creation of four playlists ("radio stations") for offline listening, while Pandora Premium is much more extensive. It allows you to create your own playlists with an unlimited number of song skip possibilities, which is not available to users of the basic application. In addition, you can repeat songs in it without any restrictions, as well as search the entire application database, consisting of several dozen million songs. It's better for people who listen to music often offline, because it allows you to create and save an unlimited number of playlists to use them outside of the application itself. In addition, it offers a higher quality of the music being played. From 2018, the application also has a third paid option - Pandora Family. According to the name, it is a proposal for the whole family. It has the same capabilities as Premium, and additionally also the section "Our soundtrack", in which you can create a playlist based on the musical taste of all family members using the application.
Pandora only in the USA
Pandora is available via both a web browser and a mobile application. Currently, it can only be used in the United States. This is due to the provisions of the American copyright law on the basis of which the works are made available. It has no equivalent in other countries, so access for users outside the US is blocked based on geolocation.
Pandora in business
The website was created in 2000, under the name Savage Beast Technologies. In 2005, the company changed its name to Pandora Media. Initially, it was a paid service, but after some time introduced ads that made it possible to make it available to its users free of charge. Until 2013, the limit of 40 hours of free use was in force during each calendar month. Later, this limitation was lifted and now the use of the basic version of the application is free, but paid premium plans contain more options. As at September 30, 2018, the website had nearly 69 million users, including 6.8 million. paid. His income in the third quarter of 2018 amounted to 417.6 million. dollars. In February 2019, Pandora was taken over by Sirius XM Satellite Radio for $ 3.5 billion.